FitCore

Conversion-focused fitness website with trial booking.

Challenge

Prospective members had to call during working hours to ask about a trial session.

Make the free trial the single primary action across the site and reduce the form to essentials.

High-contrast, energetic layout with programme cards, trainer profiles and a persistent booking CTA.

Multi-step trial booking form with validation, plus a WhatsApp fallback for instant questions.

Designed to improve trial bookings and make programme information easier to compare.

Performance metrics are published only when real analytics from a live project are available.

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